College of Science and Health > Faculty & Staff > Faculty A-Z > Sandra Virtue

Sandra Virtue

​​​Website:​​ http://sandravirtue.com/

Education
Ph.D., University of Minnesota
M.A., Baylor University
B.S., University of Florida

Major Areas of Interest
  • Neural activity during reading
  • Trademarks and the brain
  • Inference generation during text comprehension
  • The role of the right hemisphere in conspiracy theories
  • How readers process advertisements and slogans in the brain
  • Hemispheric processing of nonliteral language (e.g., metaphors, idioms, sarcasm, etc.)
Representative Sample of Research Publications

Virtue, S. M., & Cahr, D. S. (2022). Trademarks and the Brain: Neuroscience and the Processing of Non-Literal Language, The Trademark Reporter, 112 (4), 695-705.

Briner, S., Schutzenhofer, M., & Virtue, S. (2018). The effects of prior knowledge on the hemispheric processing of conventional metaphors. Neuropsychologia, 114, 101-109.

Virtue, S., & Schutzenhofer, M., & Tomkins, B. (2017). Hemispheric processing of predictive inferences during reading: The influence of negatively emotional valenced stimuli. Laterality: Asymmetries of Body, Brain and Cognition, 4, 455-472.

Virtue, S., & Motyka Joss, L. (2016). Hemispheric processing of predictive inferences: The influence of reading goals and textual constraint. Cognitive Neuroscience, 1-9.

Virtue, S., & Sundermeier, B. (2016). What can neuroimaging research tell us about inference generation during text comprehension? Language and Linguistics Compass, 10 (6), 257-271.

Briner, S., & Virtue, S. (2014). Hemispheric processing of idioms: The influence of familiarity and ambiguity. Journal of Neurolinguistics, 28, 1-18.

Briner, S., Virtue, S., Schutzenhofer, M. (2014). Hemispheric processing of mental representations during text comprehension: Evidence for inhibition of inconsistent shape information. Neuorpsychologia, 61, 96-104.

Virtue, S., & Motyka Joss, L. (2012). The hemispheric processing of inferences during text comprehension: The role of semantic information and task difficulty.Laterality: Asymmetries of Body, Brain, and Cognition, 17, (5), 549-564.

Briner, S., Virtue, S., & Kurby, C. (2012). Processing causality in narrative events: Temporal order matters. Discourse Processes, 49, 61-77. Discourse Processes, 49, 61-77. 

Representative Sample of Research Presentations

Toups, G., Ngo, Z., Uribe, I., & Virtue, S. (2022, May). How Individuals Process Conspiracy Texts: The Role of Figurative Language. Poster presented at the Annual Meeting of the Association for Psychological Science. Chicago, IL.

Delgado Ayala, A., Khan, F., Toups, G., Carruth, N. & Virtue, S. (2022, May). Hemispheric Processing of Anagrams: The Role of Priming Text. Poster presented at the Annual Meeting of the Association for Psychological Science. Chicago, IL.

Cahr, D., & Virtue, S. (2022, January). Trademarks and the Brain: Neuroscience and the Processing of Non-literal Language. Paper presented at the Annual Meeting of the International Trademark Association (INTA) Scholarship Symposium. Virtual Convention.

Virtue, S., Green, A., Sundermeier, B. (2021, May). The Language of Conspiracy Texts: The Role of the Left and Right Cerebral Hemispheres. Poster presented at the Annual Meeting of the Association for Psychological Science. Virtual Convention.

Fogus, M., Xu, Y., Virtue, S.  (2021, May). Hemispheric Processing of Emojis: The Influence of Textual Constraint. Poster presented at the Annual Meeting of the Association for Psychological Science. Virtual Convention.